6 months ago 9 10 Tips To Avoid Spam Wedding Email. Before you create your strategy, it’s wise to consider the internal and external context for your business. E. Our Free plan allows you to send up to 2,500 emails per month and have up to 500 total contacts in your audience. Segmentation in Mailchimp allows you to segment data based on user behavior, insights, and interest to add a personalized touch to target the right set of audience. 1. In the Segment or Tag drop-down, choose Group or new segment. In this article, you'll learn about all the segmentation criteria available to you. Manage segments and tags for a specific Mailchimp list. It’s widely renowned for its easy-to-use software that makes building out automated email marketing campaigns easy and. You create a segment by setting various conditions using data you have about your contacts. Next, set up your configurations. Using this software, businesses can reach the right audience, create better content, automate their commerce practices, and. Use groups to sort your subscribed contacts based on their interests and preferences. Enter a campaign name, then click Begin. How to create different language segments on MailChimp for a multilingual campaign. In this video, I show you how to create a Mailchimp segment. From there, you can create a new segment by selecting different conditions. MailerLite wins in the ease of use department – while Mailchimp is unparalleled when it comes to customization options and additional email automation features. Mailchimp Recommends. Campaigner:. Give it a name and select your audience (should be your entire email list in most cases), then click “ begin “. However, segmentation options are not as robust as Mailchimp. To view which tags contacts have in common, navigate to the contact table, check the box next to each contact, and click the Add Or Remove Tags drop-down menu. Note: Email is required in a Mailchimp list so remember to add an email field to your form. The process was easy, and Mailchimp’s builder gave us a lot of conditions to choose from to make our segments as specific as possible. Click New Segment. With advanced segmentation, you can add a set of nested conditions that allow for different combinations of data you’ve collected—like purchase activity, gender, age range, and more. Locate the <input> tag for the group you want subscribers to be added to automatically. I'm trying to send a campaing to a segment based on Tags (That is to list members with a specific tag) using API calls with mailchimp3 for Django, but I can't quite find what should be the right json structure to make it, this is what I've got so far: campaign_creation = { "type": "regular. Search and select Mailchimp. Note that the final criteria, specifying if someone was added to your list recently, is optional. The first one is preview mode. Use geolocation data to build tailored segments for your campaigns. 5. You can think of segments as custom filters that allow you to select specific pa. You can use this data to create segments and send targeted campaigns. How does user segmentation work in Mailchimp? To create segments in Mailchimp, you need to go to Audiences → Manage contacts → New segment. Click the ‘New Segment’ button. Click “Accept” if you agree to Mailchimp’s terms and conditions. When you create a segment, you'll set conditions to filter contacts based on the information that's available in your audience. Select Integrations on the left. Here are a couple general rules to help you create segments:By comparison, Mailchimp’s segmentation is there, but it doesn’t go as deep on the cheaper plans. Install the WPForms Plugin. 3. Win new customers with the #1 email marketing and automations brand* that recommends ways to get more opens, clicks, and sales. Segmentation is probably the most advanced feature within Mailchimp, but it also unlocks so much opportunity for you to really target people by demographic data or engagement data. What is a segment in MailChimp? About segments Segments are used to create target audiences based on shared data. Creating an Audience list and sending a campaign involves series of steps. Streamline your marketing planning and consolidate multichannel touchpoints into a single campaign view. I want to create a campaign that sends to users with a specific interest. 0 to create a campaign. It may take time for your segment to generate on the Report Preview page depending on the conditions you set. Common Segmentation Combinations Copy Article URL Mailchimp offers many segmentation options, so you can target the right contacts. Mailchimp's pre-built segments let you send campaigns or ads based on subscriber data. Competitively priced and as powerful as you’d expect your WordPress site to be, MailPoet is a genuine contender for your email marketing attention, especially if you like. The Winner: Mailchimp. Using MailChimp API V3. If you want to jog your memory before you start you can access Part One & Part Two here. About BEC and BGC units A Brief History The BEC classification system was developed by V. MailChimp Segmentation. Reel inactive customers back in. A. Here are the top segment options in Mailchimp,. These include data integration and storage, segmentation, an email builder, and A/B testing. Overall, customer segmentation is a strategy that focuses on dividing customers and prospects into different categories. From the Segment web app, navigate to Connections > Catalog and go to the Destinations tab of the catalog. Choose any from the Contacts match drop-down menu. Email marketing segmentation allows you to tailor your content for a specific group of people instead of using the same message and content to target everyone in a more shotgun approach. All the Segmenting OptionsI often need more than 3 conditions to define a segment. . This restriction does not exist at least in Mailchimp or Brevo. Using MailChimp API V3. Hire the best freelance Mailchimp Specialists near Victoria, BC on Upwork™, the world’s top freelancing website. Once done, press the Save Starting Point button. Within your Group Categories, you create individual groups. Intuit Assist is a generative AI assistant that will provide personalized, intelligent recommendations to help 100 million customers across Intuit make smarter decisions with less work and complete confidence. It’s not a bad idea to review this one. Your QuickBooks Online customer information—including email address, name, physical address, purchase history, and more—will sync to Mailchimp as contacts in the audience. 1 million shares of Intuit common stock with a fair value of approximately $6. Click the first drop-down and choose which types of contacts you want to include in your. There is no visual segment builder and you cannot combine multiple filter conditions. It fails with the error: @body= { "title"=>"Invalid Resource", "status"=>400, "detail"=>"The resource. But it's not working. Click New Segment (as shown in Image 6) As you want the Mailchimp segmentation to fulfill all the conditions, click the Contacts. Go to Campaigns. FYI, the ELSEIF Mailchimp tag does not work as expected. Potential Customers: Subscribers who haven’t made a purchase from your store. Intuit has closed the acquisition of Mailchimp for total consideration of approximately $5. On the Lists page, select the name of the List you’d like to create segments for. Read Time: 13 Minute, 17 Second . provide true, complete, and up-to-date contact and billing information;Navigate to the Emails step for the automation you want to work with. This will allow you to segment your list based on a range of user-defined conditions. Then you can benefit from the insights we provide for you, like patterns in your data and pre-built segments. If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with. Our Free Marketing plan is ideal for beginners who want to grow their audience and create emails while testing out some of Mailchimp's tools and features. Navigate to Audience and select the Audience to which you want to add a segment. But because when a CRM group is sent to MailChimp, it is sent at a specific date and time it is created as a static segment to allow you to be sure who was included in that. Mailchimp’s headquarters are in the United States and our servers are also located in the United States. Step 3 - Customize how users see group options in MailChimp. 🎇 Utilize the advanced segmentation features to create highly. To create a new segment, follow these steps: Choose Group or New Segment from the Segment or Tag dropdown. This is the name that will display on the Stitch Dashboard for the integration; it’ll also be used to create the schema in your destination. How to create segments in Mailchimp To create an advanced segment, follow these steps. To segment and archive contacts with a low contact rating, follow these steps. , event-based segments) are only available on the Premium plan, which starts at $300/mo for 10,000 contacts (almost two. Mailchimp gives you the option to filter contacts based on those contacts meeting ALL of the specified conditions or ANY of the specified conditions. 1 Answer. Mailchimp offers two types of segmentation: Basic Segments and Advanced Segments. Jotform offers free integrations with popular email marketing services that will automatically add new contacts to your email lists. See how the ceramics studio uses Mailchimp automations and segmentation to send the right message, and QuickBooks to help the business side run smoothly. Click New Segment. Select Embedded forms. Market your ecommerce business and drive sales. 🔷 You can perform the Mailchimp actions from your Salesforce Org 🔷 Import segments, members, and campaigns from Mailchimp to Salesforce. You will now see the section where you can define your conditions. Choose “Install for All Users” and click Install. Based on comparison of number of features in paid plans as of 9/25/2023. Our segmentation options are extensive, so you can choose a single condition or combine up to 5 conditions with positive and negative relationships to target the right contacts. Click is after, then click the last campaign was sent. Automatically pass data between web services without a single line of code. You need Mailchimp’s Premium plan at $299 per month to get unlimited segmentation options (on par. 4,327 3 3 gold badges 20 20 silver badges 37 37 bronze badges. Instead of adding data to your audience, you're using the data you already have to target and filter contacts into segments. 4. Audience management Target and segment customers . ” We want to send this new email only to people who opened that campaign. Today we’re sharing how to segment email lists in Mailchimp along with a behind-the-scenes peek at 3 key email segments that have helped serve our own list along with exactly how you can replicate them. Audience management Target and segment customers. Audience management Target and segment customers . We’ll provide a url during the process that includes the {journey_id} and {step_id}. Auto-Update segmentation allows either of AND or OR logic. Once you have saved the Abandons cart starting point, add a Send email journey point and pick your abandoned cart email template. Use geolocation data to build tailored segments for your campaigns. Each segment can include up to five conditions. Automation. At this pricing with Mailchimp, you get bumped up to three audience lists and 50,000 contacts, plus you gain the ability to use behavioral segmentation and A/B testing, among other things. Customer Behavior segments. The 5,000 max contact tier costs $69 per month, while the 50,000 contact tier costs $350 per month. Click Review segment. Also, notice that the Update. Click the Actions drop-down menu and choose VIP. Best Value. Here are the top segment options in. Audience management Target and segment customers . Save a segment . There’s no way to search conditions, so you must find the right condition in a long dropdown. by Mark Bonito | 15 December 2021 | Mailchimp | 0 Comments. Mailchimp Transactional is available as an add-on for Standard or higher monthly Marketing plans. Log into Mailchimp using your account; Go to audience->View Contacts. Mailchimp is the #1 email marketing and automation brand based on competitor brands' publicly available data on worldwide numbers of customers in 2021 / 2022. View deal. Boost orders and customer lifetime value by personalizing emails and SMS based on behavioral data*. Pay special attention to the order of this code to ensure a recipient doesn't meet multiple conditions. Segmentation is probably the most advanced feature within Mailchimp, but it also unlocks so much opportunity for you to really target people by demographic…> How To Segment Your Email List In MailChimp. Its intuitive interface and e-commerce-focused features outshine Mailchimp’s general approach. Check the boxes next to the tracking options you would like to enable then click “Save. MailChimp’s eCommerce segmentation features are more robust than most people realize, especially when combined with Goal data. On the other hand, if a segment of your list isn't opening your emails, don't take it personally. Hey there! Free trials are available for Standard and Essentials plans. To begin creating a landing page, log in to your Mailchimp account and click the “ Create ” dropdown at the top of the page, then select “ Landing page. Select the Mailchimp audience the segment will sync with; Choose if this is a one or two-way sync; Add another rule if required; Click the Start Sync button at the bottom! Note: existing contacts will only sync when there is a change on their contact record. "&segment[conditions][0][op]=like". Mailchimp's segmentation tool helps you build your own e-commerce segments with a variety of conditions. This means data we process may be transferred to, stored, or processed in the United States. Choose your notification settings. Pricing. To explore these contexts, try using the SWOT and PESTLE formulas. Create a simple segment. Use Edit Name and change the name of the new version (ex. Here are a couple general rules to help you create segments: And finally, we have Mailchimp’s Premium plan for a whopping $299 per month for 500 contacts. Review segment . You can create a simple segment, which is based on just one condition, or a complex segment, based on two or more conditions. 3 billion (based on the October 29, 2021 closing stock price of $625. Next, set up your configurations. If you have more than one audience, click the Current audience drop-down menu and choose the one you want to work with. This strategy classifies and categorizes customers depending on the benefits they want to get out of your offering. Alternatively, when sending to these other contacts, you could create a new. Price-wise, Advanced segments (i. Creating a subscriber segment – a feature Ascend doesn’t offer – was also simple, thanks to Mailchimp’s dropdown menu of preset conditions. Select the Mailchimp audience the segment will sync with; Choose if this is a one or two-way sync; Add another rule if required; Click the Start Sync button at the bottom! Note: existing contacts will only sync when there is a change on their contact record. How to create segments. With Mailchimp’s history of serving marketers and small businesses over the past two decades and Intuit’s rich data platform. On the Subscribers page, under the All subscribers tab, choose the filter (s) that will become the conditions of your new segment. So, if you use SurveyMonkey, you can even segment based on your subscribers’ survey responses. Both tools have similar personalization features, but since dynamic content is associated with the email builder, Mailchimp wins this round for user-friendliness. Groups and Tags. Email starts at $20 / £20 / AUD$30 per month for 250 to 500 contacts. Advanced Segmentation lets you query against e-commerce data, member rating, and more. Create a segment. You can filter by up to 5 tags at a time. About Classic Automations. If you have more than 1 audience, click the Current audience drop-down and. Details. Learn the ways to create advanced segments and how to build your own. In the the How your contacts were acquired section, click Date added. Copy Article URL. In many ways a segment is similar to a group in that we combine our contacts by similar interests or demographics. Add the conditions to a group if you’re looking at several related conditions. Both HubSpot and Mailchimp feature their own CRM tools, which allow you to respond to emails and create audience segments based on conditions gathered from their audience insight. Mailchimp API: Send campaign to users with tags. 2. Verify a domain for sending. Finally, choose your segmentation conditions selecting the tags you want to use. So what I do now is using "Orders (Total)" to segment for revenue. It will send an email to all people in the campaign. 5. Then you can benefit from the insights we provide for you, like patterns in your data and pre-built segments. At a glance. Robust marketing automation tools like Encharge allow you to collect that data and use one or a combination of multiple parameters to create hyper-targeted user segments. Depending on your e-commerce platform, you’ll have the option to assign a vendor or category to your products. This will pause your email until you make your edits and resume it. Mailchimp’s platform includes segmentation tools that you can use to create segments of customers using the data that’s stored in the system. Overall, geotargeting makes marketing campaigns more effective so you can drive revenue and reach more customers. Add the following text before the end the merge tag to define how you want the number to display. In this article, you'll learn about all the segmentation criteria available to you. Zoho Campaigns: Best for large contact lists. This step will allow you to design and add new emails, as well as to organize them within your workflow and set when each email should be sent. Pause the email you want to work with. Segment creation. The QuickBooks + Mailchimp integration allows for insights and reports in one place. The categorization techniques and methodology will vary based on the individual needs of your business. For example, if you were to segment your audience based on their zip code, you would be using the geographic variable. So when Mailchimp marks an email as ‘cleaned,' that signals that those emails have been removed from your list due to a single hard bounce, or multiple soft bounces — they are effectively unsubscribed contacts. Click the name of the list where you want to create a new segment. For example, if you had the information, you could create a segment to find contacts:Leveraging Groups and Tags effectively in Mailchimp is the best way to segment your audience, target individuals and be relevant. Setting up your dynamic conditions is similar to segment creation and is based on the data you have collected so far about your audience. Segments are used to create target audiences based on shared data. Edit a Customer Journey Map. Note that different Marketing Hub packages will limit the number of active segments and the criteria you can segment by: Alternative: Mailchimp. Take advantage of revenue-generated data to see what’s working (and what’s not) with your customers. There are endless. Go to Audience/All Contacts. You should create a new API key. Use Meta Custom Audience Actions. Grouping the audiences. So, what does it include? Choose your notification settings. Login to Mailchimp. Top Mailchimp audience segment conditions Segmentation is probably the most advanced feature within Mailchimp, but it also unlocks so much opportunity for you to. For ToddlerStomp, Sequence (1) should be the ‘Indoctrination’ sequence, which includes both welcome and next-step messaging. If you are looking for a similar function as the "static segments" by MailChimp, we recommend tagging your contacts and then creating a. You can also use the form builder to edit other emails and messages that are part of the signup process, like the confirmation thank you page and Final Welcome Email. Step 3: Choose Your Email Marketing Platform. by Mark Bonito | 15 December 2021 | Mailchimp | 0 Comments. Nov 29. An automatically generated segment based on contact information or activity. Add list Members. Manage Subscribers in a Classic Automation. MailChimp Segmentation. Promo code defines the more specific information about a promo code like the actual code, redemption_url, usage_count, etc that's unique. Some of the best Mailchimp alternatives for email marketing include Moosend, Hubspot, Omnisend, GetResponse, Constant Contact, MailerLite, AWeber, and Mailjet. Use Mailchimp groups to send targeted campaigns to subscribed contacts with common interests. Nov 29. You can have as many Segments as you wish. Setting up the Mailchimp action. by Mark Bonito | 15 December 2021 | Mailchimp | 0 Comments. Getting Started with Groups. Check the boxes next to the contacts you want to designate as VIPs. Here are the top segment options in Mailchimp, IMHO: Campaign activity This helpful segment allows you to set up resends to people who didn’t open the last Under the Build Workflow heading, select Add Segmentation Conditions. $30. Segmentation is probably the most advanced feature within Mailchimp, but it also unlocks so much opportunity for you to really target people by demographic data or engagement data. Each segment can be built with one up to five conditions in all Mailchimp plans. Go to Mailchimp and log into your account. When a new customer registers for an account using Customer Fields, you'll want to add the customer's details into your email marketing platform as soon as possible. Configure Mailchimp settings in Contact Form 7 Once the Contact Form 7 Mailchimp Extension plugin is activated, navigate to the Contact Form 7 settings in your WordPress dashboard. Mailchimp Groups and Tags are similar in that they are both data that are added to contacts. Because that’s our only segmentation condition, it won’t matter if we select “any” or “all” for the matched subscribers drop down: Next, we’ll start setting up the conditions that will choose our segment. Enter a campaign name, then click Begin. Campaigner: Best for advanced automation. Any insights from reporting will help you build more efficient customer journeys and segments to recover lost customers. Choose either the Classic or Unstyled embedded form, and copy and paste the form code into your website. CHOOSE THE SEGMENT To set up a reactivation campaign in MailChimp, create a new campaign. In general, Mailchimp’s feature suite is more robust than Constant Contact’s. ”. So far in the MailChimp series we have covered all the basics of how to set up your account, your sign-up forms and how to send campaigns. Give your campaign a name and choose the recipients. To create a segment from your lists page: Once on the ‘Lists’ page. Then use conditional merge tags to display different coupons that reward. Groups function like categories, and are an excellent way to manage diverse contacts in the same Mailchimp audience. If you want to jog your memory before you start you can access Part One & Part Two here. Click it to save all the subscribers who meet these conditions into a segment. Mailchimp has three plans that you have to pay for, with the total cost of each one varying according to the number of contacts you have. Audience management Target and segment customers. Salesforce Login API: Access Salesforce Data And Functionality From Outside SalesforceAdvanced segments add conditions with any and all logic to list segments. In the action panel, click If/Else. Top Mailchimp audience segment conditions. Identify upsell opportunities for each segment. Click New Segment (as shown in Image 6) As you want the Mailchimp segmentation to fulfill all the conditions, click the Contacts. Get in-depth Mailchimp reviews and check out the pros and cons, core features, pricing, alternatives, and customer feedback and make the right decision. More advanced segments can be created with upgraded plans. Templates Customize pre-designed layouts . Mailchimp offers many segmentation options, so you can target the right contacts. Option 2 - Using Formatter (Lookup Table)Create a Segment. Demographic segmentation is one of the most functional and effective strategies in a marketer's toolkit. To designate contacts as VIPs, follow these steps. I was trying to put more text than that into it. Each segment can be built with one up to five conditions in all Mailchimp plans. Click Audience, then click Segments. In the destination settings, enter your Mailchimp “API key” into the connection settings. Unlike one-off campaigns, automations are triggered when specific people meet the pre-defined criteria you set. However, what I actually want to do is generate a segment based on people who've been sent any mailer in the last 7 days. Reel inactive customers back in. Apparently, when adding a TEXT field, it defaults to a maximum size of 25 characters. "&segment[conditions][0][value]=smith"; which generates a segment of all subscribers. However, it’s worth noting that Intuit Mailchimp penalizes affiliate marketers. Tags are highly customizable, so you can create and assign them. Events are activities that a contact engages in outside your emails that you want to track or monitor. Send campaigns (We will the steps in the. Go to Audience. ⭐⭐⭐⭐ Segment in lists and groups and add tags; target each with campaigns and automationLearn when you should use a Segment, Tag or Group in Mailchimp. Open up your Mailchimp interface and select Lists from the four options at the top of the page, located on the left beside Freddie, the Mailchimp icon. Skip to main content. So when Mailchimp marks an email as ‘cleaned,' that signals that those emails have been removed from your list due to a single hard bounce, or multiple soft bounces — they are effectively unsubscribed contacts. Free account holders have access to basic features like email, segmentation, landing pages, Facebook and Instagram ads, one-step automations, and more. It looks like this is possible in the docs, but I've tried every permutation I can think of. Provides drag-and-drop email, Instagram, and Facebook campaign templates that can be automated based on pre-built solutions like new subscriber, audience birthday, or cart abandonment. Automate the lifecycle stage setterAdvanced MailChimp: Automation & Segmentation. 🔷 Easy to sync audiences from your Mailchimp account to the Salesforce Org. You can use this data to create segments and send targeted campaigns. In order to create an effective marketing strategy, it’s important to segment your audience. Choose the source to connect the destination to. Does anyone have an example of PHP code that will. Finding these contacts is a matter of combining two segment conditions: Make sure you set the segment to match ALL conditions! In saving and viewing the segment, you’ll see that. One of the underutilized segmentation attributes of Mailchimp is the Contact Rating (available as a segment condition under the “Subscriber Data” category). Segments are used to create target audiences based on shared data. Learn more about the logic that powers Mailchimp's advanced segments. Events are activities that a contact engages in outside your emails that you want to track or monitor. In a nutshell, Mailchimp will let you segment your audience based on tags and personal details, activity, and how they were acquired. 0/lists/ {list_id}/segments/ {static_segment_id}/members with a member, you can get the format for that from the schema or take a look at an existing static segment and use that as an example. Here are the top segment options in Mailchimp,. If you expected a specific contact to receive an email, review their subscriber profile page to verify they meet the right segmenting conditions. At this level, ActiveCampaign also offers automations, A/B testing, and segmentation, but gives you unlimited audience lists, unlimited inactive contacts. The segments change based on the conditions you set. For example, Klaviyo and Mailchimp offer pre-built marketing automations (called "journeys" in Mailchimp and "flows" in Klaviyo). For example, the Essentials plan, which is the least. Click View Contacts. Advanced segmentation can help you streamline how you filter contacts and test your campaigns. To add content to your survey, follow these steps. Notice the additional option to Paste Emails, which was discussed in option #3 in the previous section. When your segment generates, compare the results to the Baseline data shown in the Results section. Predictive Segmentation. By default, the numbers will display as the digit (1, 2, 3, etc. Select up to five segment conditions before pushing the Save button. Mailchimp. Below we’re going to explore some of the most effective methods of building segments. I want to create a campaign that sends to users with a specific interest. More advanced segments can be created with upgraded plans. We recommend that you target subscribers who have been inactive for at least six months. . For example, you might want to write an email to anyone who is living in the Melbourne area between the ages of 20-35 who has spent over $60 and has been to. Groups can be the basis for building audience segments for sending to targeted audiences. You can segment your contacts based on group data, campaign activity, purchase activity, and more. 115 64 . There are endless possibilities when it comes to segments in Mailchimp, but some combinations are used more than others to target email and transactional contacts. Price reduction Segmentation tools Terms & conditions * Visit website for more details. Your Mailchimp audience contains a lot of data about your contacts. It doesn’t have as many automation options as Mailchimp, which, in a way, corresponds to its ease of use. Create faster with generative AI. View some commonly used combinations for certain segmenting tasks. 99 per share), and 573,000 restricted stock units that will be valued based on the. Below we’re going to explore some of the most effective methods of building segments. In this example, we'll combine 3 conditions to pull a segment of subscribed contacts who were. If you are adding a new tag, simply click on the +, type in the name of the tag, and choose Create Tag. If you don’t have a Mailchimp account, you will. You can segment your contacts based on group data, campaign activity, purchase activity, and more. The interface is beautiful, the menu makes sense, the platform simply feels good to use – and you can check it all out with the generous free plan. About Customer Journey Reports. ”. This is a super handy feature and we use it ourselves. 0 e-commerce data to send relevant emails to your customers. To filter by more tags, click the Filtered By Tags drop-down menu and choose another tag. I played a lot with it and it seems, that it is connected to the Order Revenue. Segmentation. So if you need to sync existing contacts, we recommend making a bulk edit to trigger. Start by clicking on the Audience drop-down list and choose All contacts (as shown in Image 5). Best Mailchimp alternatives of 2023. With MailChimp, you pick conditions from a dropdown menu to filter contacts according to the data about your audience. I can get result from MailChimp if I change the segment field to "email" and segment op to "like"; when I use the segment field "static_segment", it says "error": "Something went wrong, please try again later. Top Mailchimp audience segment conditions. Method 2: segment by creating a form for each website or landing page. If you want to permanently remove a list/segment of contacts from your account: Click the account name in the bottom-left corner of Klaviyo. Go to the “Settings & Tracking” section and click “Edit. There is a link for the Segmentation Conditions. Segments are more flexible than groups in two specific ways: A segment may consist of data in up to five fields. Sorted by: 13. The segments change based on the conditions you set. First, set up a number field in your audience to keep track of how many purchases each contact makes, and import that data from your CRM into the Mailchimp field. This helps you create segments in MailChimp so you can target emails to particular members, all members, or members with specific statuses. Click on Create Segment to start defining the filters for it. For example, if you have an online business and your goal is to increase sales in a certain region, you could create a segment that combines location and e-commerce conditions to identify customers from that region. Advanced MailChimp: Automation & Segmentation.